Overview
Located in the heart of New Brunswick, SOBA New Jersey provides a modern, structured clinical environment for addiction and mental health recovery. Catering to adults and young adults, this facility provides a full spectrum of care, from medically supervised detox and residential treatment in a secure building to flexible PHP and IOP programs with optional dedicated housing. The facility has an intimate capacity of around 40 clients (8 detox, 12 residential, 20 outpatient housing) to ensure individualized attention in comfortable, shared living quarters. SOBA New Jersey is distinguished by its strong focus on dual diagnosis and offers specialized tracks for Veterans, LGBTQIA+, and professionals. As an in-network provider with many major insurance carriers, SOBA New Jersey makes high-quality, evidence-based care accessible. Visit their website here.
Facility
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Amenities & Details
Your First Step is a Conversation
Reaching out can feel overwhelming, but you're not alone. The admissions team is here to listen without judgment and help you understand your options.
- Your call is 100% confidential. Speak with SOBA New Jersey's admissions.
- There's no commitment to enroll. They're here to answer questions.
- Talk next steps clearly. Discuss costs and what treatment looks like.
Treatment
Levels of Care
Medical Detoxification
Safe withdrawal management.
Residential Treatment
Immersive, 24/7 structured care.
Outpatient Programs (PHP/IOP)
Flexible support with housing.
Specialized Client Tracks
Tailored care for diverse groups.
Approaches
Policies
Secure Campus
Detox/Residential programs are secure; outpatient has more freedom with curfews.
MAT Policy
Medication-Assisted Treatment is for short-term detox only, not long-term use.
Smoking/Vaping Allowed
Permitted in designated outdoor areas, with cessation support available.
Electronics Policy
1 hour/day phone use in residential after a blackout period; more access in outpatient.
Family Contact & Visits
A family program is offered, and on-site visits are allowed after stabilization.
Prohibited Items
Alcohol-based products, weapons, and non-prescribed medications are banned.
Cost
Payment Structure
SOBA New Jersey is in-network with several major insurance providers and accepts many PPO plans. They do not accept Medicaid or Medicare.
Verify Your InsuranceSelf-Pay
Self-pay estimates are subject to change. Please call to confirm exact pricing. Costs may be lower if housing is not needed for outpatient care.
- Detox Only: $20,000
- Detox & Residential (30 Days): $30,000
- PHP w/ Housing: $20,000
- IOP (5x/week) w/ Housing: $12,000
- IOP (3x/week) w/ Housing: $7,200
Reviews
Based on 429 Google reviews
What Clients Appreciate
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Compassionate Staff: Therapists, case managers, and support staff are praised for being genuinely invested in client success.
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Supportive Community: Many reviewers highlight the family-like atmosphere that made them feel safe and understood.
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Effective Treatment: Alumni often credit SOBA with saving their lives and providing essential tools for long-term recovery.
"SOBA NJ has truly been a life changing experience for me... I can’t explain in words how grateful I am for every single person who has been involved in my care... The therapists, case managers, nurses and clinical staff are nothing short of amazing... they actually care about you and you feel it."
"Soba NJ has a phenomenal clinical team and supportive staff that truly cares... They go above and beyond to make sure you have the tools to stay sober and get you to where you need to be. Not only do they save lives but they teach you how to live again. I would not be where I am today without this place..."
View additional context from reviews
While reviews for SOBA New Jersey are overwhelmingly positive, the few critical comments tend to focus on administrative aspects like communication gaps or post-treatment billing. Some reviews mention minor organizational issues during staff shifts, but these are significantly outweighed by praise for the clinical care.
Location
Address
SOBA New Jersey104 Bayard St
New Brunswick, NJ 08901
Hours
Admissions: 24/7
Residential programs operate 24/7.
Frequently Asked Questions
Program & Treatment
Why choose us? What makes it different than other addiction treatment centers?
SOBA New Jersey emphasizes individualized care and comfort. Their team-based clinical approach provides each client with a separate therapist and case manager to ensure all needs are met. They are also committed to long-term sobriety through robust aftercare and alumni programs.
What substance use disorder treatment programs do you offer?
They offer a full continuum of care, including Medical Detox, Inpatient/Residential, Partial Hospitalization (PHP), Intensive Outpatient (IOP), standard Outpatient, Interventions, and Telemedicine services.
How do you treat dual diagnosis / co-occurring disorders?
They utilize a dual-diagnosis approach, treating co-occurring mental health conditions like anxiety, depression, PTSD, and personality disorders simultaneously with the substance use disorder. The goal is to treat the whole person, not just the separate illnesses.
What types of therapies do you use in your addiction treatment programs?
Their programs incorporate a variety of therapeutic modalities, including evidence-based practices like CBT and DBT, alongside experiential methods like Adventure Therapy. They also feature a robust Family Program, Nutrition & Wellness counseling, and a Trauma-Informed approach.
Does this program use the 12-Steps?
While the core program is clinically focused, they do expose clients to 12-Step meetings and encourage participation as a valuable, optional tool for long-term recovery. They host meetings on-site.
Is the program faith-based?
No, the program is clinically focused and not faith-based, making it suitable for individuals of all belief systems. However, they do offer a specialized Shalvah & Kosher track.
Do you treat other addictions like gambling or eating disorders?
Their primary focus is on substance use disorders and co-occurring mental health conditions. There is no information indicating they formally treat process addictions like gambling, sex addiction, or primary eating disorders.
How long has this facility been open?
SOBA New Jersey was founded and has been offering services since 2014.
Cost & Admission
What will my costs be for treatment?
Costs vary by program. Self-pay estimates are: Detox only at $20,000; 30-day Detox/Residential at $30,000. Outpatient PHP with housing is around $20,000, and IOP with housing is around $12,000. It is best to call for an exact quote based on your insurance and clinical needs.
Do you accept insurance for substance use disorder treatment?
Yes, they are in-network with leading providers like Cigna, BlueCross BlueShield, Magellan, and Amerihealth. They also work with many other plans on an out-of-network basis. They do not accept Medicaid or Medicare.
Do you provide detoxification services?
Yes, they offer a comprehensive medical detox program with 8 dedicated beds, supervised by doctors, psychiatrists, and nurses 24/7.
Is Suboxone (MAT) permitted?
Suboxone and other forms of Medication-Assisted Treatment (MAT) are used for short-term detoxification to ensure client safety and comfort. However, their philosophy does not support long-term MAT maintenance.
Daily Life, Rules & Family
How long will I be there?
Length of stay is based on individual clinical needs. Average stays are about one week for detox, 30-45 days for residential treatment, and around two months for outpatient programs.
What is the living situation like? Can I get my own room?
The detox and residential programs are in a clinical building setting. Clients in PHP and IOP can opt to live in dedicated program housing. All rooms and bathrooms are shared to foster peer support; private rooms are not available.
Is this a closed/locked facility?
The detox and residential programs are highly structured and secure, and clients are not permitted to leave the facility. The PHP and IOP levels of care offer more freedom of movement, but clients must still adhere to house rules, schedules, and curfews.
Can I use my phone/laptop? Is smoking allowed?
Yes, smoking and vaping are permitted in designated outdoor areas. In residential care, clients can use their cell phone for one hour per day after an initial blackout period. In outpatient (PHP/IOP), clients can have their phones as long as they follow program rules.
What should I bring?
Bring your ID, insurance cards, any current non-capsule prescriptions, up to $100 cash, 10-14 days of comfortable clothing, athletic wear, and alcohol-free toiletries. Towels and linens are provided.
What should I leave at home?
Leave drugs/alcohol, over-the-counter medications, revealing clothing, weapons, expensive jewelry, aerosol products, and any items containing alcohol (like mouthwash or perfume) at home.
Are there vegetarian or other dietary options?
Yes, the in-house chefs can accommodate various dietary restrictions and preferences, including vegetarian and kosher diets, as part of their nutrition and wellness program.
Who provides care here? Are there psychiatrists on staff?
Care is provided by a multidisciplinary team that includes a medical doctor, psychiatrist, nurses, and licensed counselors. Each client is assigned both a primary therapist and a case manager.
Who will be in treatment with me at your facility? What is their occupancy?
The program is co-ed for adults and young adults from diverse backgrounds, including professionals, college students, veterans, and first responders. The environment is inclusive and supportive. Total capacity is around 40 clients across all programs (8 detox, 12 residential, 20 outpatient housing).
What is the family involvement and visitation policy?
SOBA offers a dedicated Family Program to help heal relationships. A case manager coordinates family needs, and on-site family visits are permitted after a client completes detox and is stable in the program.
What kind of aftercare and follow-up support is available?
Comprehensive aftercare is a key part of the program. They provide customized exit plans, step-down options to their IOP and outpatient programs, and an active Alumni Program to ensure ongoing support after discharge.
What is the difference between inpatient and outpatient addiction treatment?
Inpatient/Residential treatment involves living at the facility 24/7 with constant medical and clinical supervision, ideal for those needing a high level of structure. Outpatient programs allow clients to live at home or in sober housing while attending scheduled therapy sessions, offering more flexibility to reintegrate into work, school, and family life.
What is the layout of the campus?
The detox, clinical, and housing facilities are conveniently located in the urban setting of New Brunswick, New Jersey, within walking distance of Rutgers University and the city's resources.
Ready to Take the Next Step?
Their team is available to answer your questions confidentially.
Call NowAccreditation & Support
Joint Commission
The Gold Seal of Approval®
State Licensed (NJ)
Licensed by the State of New Jersey
LegitScript Certified
Verified Healthcare Provider